Privacy Policy

1. Introduction

This Privacy Policy explains how The Purity Cosmetics collects, uses, and shares your personal information when you visit or make a purchase from thepuritycosmetics.com (the "Site").

By using this Site, you agree to the collection and use of your information as described in this policy.

2. Personal Information We Collect

(A) Automatically Collected Data ("Device Information")

When you visit the Site, we automatically collect certain data about your device, including:

  • Web browser type & IP address
  • Time zone & cookies installed on your device
  • Pages viewed, referring websites, and interaction with the Site

We collect Device Information using:

  • Cookies (For more details, visit www.allaboutcookies.org)
  • Log files (Track website activity)
  • Web beacons, tags, and pixels (Monitor browsing behavior)

(B) Order Information

When making a purchase, we collect:

  • Name, billing/shipping address
  • Payment details (credit card, PayPal, etc.)
  • Email address & phone number

Together, we refer to Device Information and Order Information as "Personal Information."

3. How We Use Your Personal Information

We use your Personal Information for the following purposes:

  • Order processing (payment, shipping, invoices, confirmations)
  • Customer support & communication
  • Fraud prevention (monitoring high-risk transactions)
  • Marketing & personalized advertising (based on preferences)

4. Sharing Your Personal Information

We share your Personal Information with third parties to help operate our business:

✔ Shopify (E-commerce platform) → Shopify Privacy Policy
✔ Google Analytics (Website analytics) → Google Privacy Policy
✔ Legal Compliance (Personal Information may be disclosed due to legal requests, such as subpoenas)

5. Behavioral Advertising & Marketing

We use collected data to provide targeted ads & promotional content that may interest you.

🔹 Opt-out from personalized ads:

6. Do Not Track Signals

We do not alter our data collection practices when we receive a Do Not Track signal from your browser.

7. Your Rights (GDPR Compliance for European Residents)

If you are an EU/EEA resident, you have the right to:
✔ Access, update, or delete your personal information.
✔ Request data transfer to another provider.
✔ Opt-out of certain processing activities.

To exercise these rights, contact us at thepuritycosmetics@gmail.com.

Additionally, your data may be transferred outside of Europe, including to the United States & Canada.

8. Data Retention

We retain order information for our records unless you request deletion.

9. Changes to This Privacy Policy

This policy may be updated periodically to reflect changes in legal requirements or business practices. Updates will be posted on this page.

10. Minors

Our Site is not intended for individuals under the legal age of majority in their region.

11. Contact Us

For more information, privacy concerns, or to request data modifications, contact us at:

📧 Email: thepuritycosmetics@gmail.com